Rob Shaw

Managing Director EMEA

Rob is the Managing Director for Fluent Commerce in Europe, Middle East and Africa (EMEA). His focus is on helping retailers in these regions maximise the potential of their stores and fulfilment locations with smart use of inventory, intelligent order management and fulfilment. Rob brings over 20 years’ experience in technology sales, including a decade in fast growing, consumer facing, eCommerce and Customer Experience applications. Before joining Fluent Commerce he was the Vice President Sales, EMEA at Amplience where he worked predominantly with Tier 1 retailers. Prior to that, Rob was the Global Vice President, General Business at SAP Hybris where he gained significant experience in helping retailers re-think their eCommerce offering and transition to omnichannel organisations.