Synopsis

Andrew & Zana Busby, Retail Reflections

The New Consumer Psychology: What You Really Need To Know In An Online World

This session explores the mind of the modern consumer from a psychologist’s perspective and uncovers some of the mysteries of the human mind when it comes to making purchasing decisions. It provides fascinating insights into what motivates us, what we seek when we go shopping and the pivotal role our emotions play in the path to purchase in an always on, always connected, online world.